{"id":283,"date":"2022-10-02T05:17:56","date_gmt":"2022-10-02T10:17:56","guid":{"rendered":"https:\/\/quip.legal\/?p=283"},"modified":"2024-03-13T11:50:43","modified_gmt":"2024-03-13T16:50:43","slug":"publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber","status":"publish","type":"post","link":"https:\/\/quip.legal\/en\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/","title":{"rendered":"Influencer advertising, here's what you need to know"},"content":{"rendered":"

We are currently experiencing a digital revolution that has changed the way consumers and companies interact, and with it, the way of advertising. Superintendencia de Industria y Comercio, has a \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores<\/a>\u201d<\/strong> this guide, indicate the guidelines for influencers to act under current regulations and not violate the rights of consumers.<\/p>\n\n\n\n

This guide has been published thanks to the discussion of whether or not the current regulations were sufficient to protect the rights of consumers against new forms of advertising, to the extent that many times the ads presented don\u2019t reflect real opinions or experiences, or the existing commercial agreements between the advertiser and the influencer.<\/p>\n\n\n\n

Consequently, Law 1480 of 2011<\/strong><\/a> known as \"Estatuto del Consumidor\" is taken as a regulatory reference and the following recommendations are reflected:<\/p>\n\n\n\n

FOR BRANDS:<\/strong><\/p>\n\n\n\n

    \n
  1. Identify and know the general and special rules that apply to the products they market and make them known to those who provide advertising services. Not only in front of the product, but also in front of the consumer relationship.<\/li>\n\n\n\n
  2. Check that advertisements issued on your behalf are clearly identified as advertising, refraining from asking the influencer to hide the advertising nature of the message, your identity as an advertiser or to make it look like a spontaneous recommendation.<\/li>\n\n\n\n
  3. Require that the consumer be informed in a clear, precise, evident, visible and understandable way of their commercial link with the influencer.<\/li>\n\n\n\n
  4. Implement a policy of transparency within the framework of its advertising activities through influencers.<\/li>\n\n\n\n
  5. Participate in the creation, elaboration, emission and dissemination of messages by influencers.<\/li>\n\n\n\n
  6. Disseminate the Gu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores and make it known to those who hire for the creation, elaboration and dissemination of advertising messages.<\/li>\n\n\n\n
  7. Periodically review the comments and reviews of influencers and their interaction with consumers to ensure that the message you want to send is being received as such.<\/li>\n<\/ol>\n\n\n\n

    FOR INFLUENCERS:<\/strong><\/p>\n\n\n\n

      \n
    1. Identify when there is a business relationship with an advertiser. In those messages that are presented on video, it must be declared on different occasions so that there is no room for interpretation.<\/li>\n\n\n\n
    2. Require the advertiser or the agency that hires their services to indicate what are the guidelines to fully identify the message as advertising.<\/li>\n\n\n\n
    3. Refrain from advertising when the advertiser suggests hiding the commercial nature of the message.<\/li>\n\n\n\n
    4. Refrain from passing off an advertising message as a natural and spontaneous one that arises from your experience.<\/li>\n<\/ol>\n\n\n\n

      Para mantenerse al tanto en actualidad jur\u00eddica puede seguirnos en nuestras redes sociales\u00a0Linkedin<\/strong><\/a>\u00a0and\u00a0Instagram<\/strong><\/a>.<\/em> Si requiere m\u00e1s informaci\u00f3n puede comunicarse con nosotros a trav\u00e9s del correo\u00a0comunicaciones@quip.legal<\/strong><\/a><\/em><\/p>","protected":false},"excerpt":{"rendered":"

      Superintendencia de Industria y Comercio emiti\u00f3 la “Gu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores”…<\/p>","protected":false},"author":1,"featured_media":542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propiedad-intelectual"],"acf":[],"yoast_head":"\nPublicidad con influenciadores, esto es lo que tiene que saber - quip<\/title>\n<meta name=\"description\" content=\"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/quip.legal\/en\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad con influenciadores, esto es lo que tiene que saber - quip\" \/>\n<meta property=\"og:description\" content=\"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/quip.legal\/en\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/\" \/>\n<meta property=\"og:site_name\" content=\"quip\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-02T10:17:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-13T16:50:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"628\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devupwsye\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"devupwsye\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/\"},\"author\":{\"name\":\"devupwsye\",\"@id\":\"https:\\\/\\\/quip.legal\\\/#\\\/schema\\\/person\\\/ff5e7edbd4e21f34d975bda528c240a0\"},\"headline\":\"Publicidad con influenciadores, esto es lo que tiene que saber\",\"datePublished\":\"2022-10-02T10:17:56+00:00\",\"dateModified\":\"2024-03-13T16:50:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/\"},\"wordCount\":505,\"publisher\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/nota_6.jpg\",\"articleSection\":[\"Propiedad intelectual\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/\",\"url\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/\",\"name\":\"Publicidad con influenciadores, esto es lo que tiene que saber - quip\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/nota_6.jpg\",\"datePublished\":\"2022-10-02T10:17:56+00:00\",\"dateModified\":\"2024-03-13T16:50:43+00:00\",\"description\":\"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#primaryimage\",\"url\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/nota_6.jpg\",\"contentUrl\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/nota_6.jpg\",\"width\":628,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/quip.legal\\\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/quip.legal\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publicidad con influenciadores, esto es lo que tiene que saber\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/quip.legal\\\/#website\",\"url\":\"https:\\\/\\\/quip.legal\\\/\",\"name\":\"quip\",\"description\":\"legal\",\"publisher\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/quip.legal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/quip.legal\\\/#organization\",\"name\":\"quip\",\"url\":\"https:\\\/\\\/quip.legal\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/quip.legal\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Grupo-1.svg\",\"contentUrl\":\"https:\\\/\\\/quip.legal\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Grupo-1.svg\",\"width\":168,\"height\":57.58,\"caption\":\"quip\"},\"image\":{\"@id\":\"https:\\\/\\\/quip.legal\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/mynetwork\\\/\",\"https:\\\/\\\/www.instagram.com\\\/quip.legal\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/quip.legal\\\/#\\\/schema\\\/person\\\/ff5e7edbd4e21f34d975bda528c240a0\",\"name\":\"devupwsye\",\"sameAs\":[\"https:\\\/\\\/quip.legal\"],\"url\":\"https:\\\/\\\/quip.legal\\\/en\\\/author\\\/devupwsye\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Publicidad con influenciadores, esto es lo que tiene que saber - quip","description":"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/quip.legal\/en\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/","og_locale":"en_US","og_type":"article","og_title":"Publicidad con influenciadores, esto es lo que tiene que saber - quip","og_description":"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...","og_url":"https:\/\/quip.legal\/en\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/","og_site_name":"quip","article_published_time":"2022-10-02T10:17:56+00:00","article_modified_time":"2024-03-13T16:50:43+00:00","og_image":[{"width":628,"height":300,"url":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg","type":"image\/jpeg"}],"author":"devupwsye","twitter_card":"summary_large_image","twitter_misc":{"Written by":"devupwsye","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#article","isPartOf":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/"},"author":{"name":"devupwsye","@id":"https:\/\/quip.legal\/#\/schema\/person\/ff5e7edbd4e21f34d975bda528c240a0"},"headline":"Publicidad con influenciadores, esto es lo que tiene que saber","datePublished":"2022-10-02T10:17:56+00:00","dateModified":"2024-03-13T16:50:43+00:00","mainEntityOfPage":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/"},"wordCount":505,"publisher":{"@id":"https:\/\/quip.legal\/#organization"},"image":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#primaryimage"},"thumbnailUrl":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg","articleSection":["Propiedad intelectual"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/","url":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/","name":"Publicidad con influenciadores, esto es lo que tiene que saber - quip","isPartOf":{"@id":"https:\/\/quip.legal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#primaryimage"},"image":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#primaryimage"},"thumbnailUrl":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg","datePublished":"2022-10-02T10:17:56+00:00","dateModified":"2024-03-13T16:50:43+00:00","description":"Superintendencia de Industria y Comercio emiti\u00f3 la \u201cGu\u00eda de Buenas Pr\u00e1cticas en la Publicidad a trav\u00e9s de Influenciadores\u201d...","breadcrumb":{"@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#primaryimage","url":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg","contentUrl":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/nota_6.jpg","width":628,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/quip.legal\/publicidad-con-influenciadores-esto-es-lo-que-tiene-que-saber\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/quip.legal\/"},{"@type":"ListItem","position":2,"name":"Publicidad con influenciadores, esto es lo que tiene que saber"}]},{"@type":"WebSite","@id":"https:\/\/quip.legal\/#website","url":"https:\/\/quip.legal\/","name":"quip","description":"legal","publisher":{"@id":"https:\/\/quip.legal\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/quip.legal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/quip.legal\/#organization","name":"quip","url":"https:\/\/quip.legal\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/quip.legal\/#\/schema\/logo\/image\/","url":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/Grupo-1.svg","contentUrl":"https:\/\/quip.legal\/wp-content\/uploads\/2022\/09\/Grupo-1.svg","width":168,"height":57.58,"caption":"quip"},"image":{"@id":"https:\/\/quip.legal\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/mynetwork\/","https:\/\/www.instagram.com\/quip.legal\/"]},{"@type":"Person","@id":"https:\/\/quip.legal\/#\/schema\/person\/ff5e7edbd4e21f34d975bda528c240a0","name":"devupwsye","sameAs":["https:\/\/quip.legal"],"url":"https:\/\/quip.legal\/en\/author\/devupwsye\/"}]}},"_links":{"self":[{"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/posts\/283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/comments?post=283"}],"version-history":[{"count":9,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/posts\/283\/revisions"}],"predecessor-version":[{"id":1063,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/posts\/283\/revisions\/1063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/media\/542"}],"wp:attachment":[{"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/media?parent=283"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/categories?post=283"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quip.legal\/en\/wp-json\/wp\/v2\/tags?post=283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}